The announcement followed a meeting of the club’s Media and Corporate Communication Committee, chaired by Abdulrahman Muhair Al Ketbi, Board Member and Chairman of the committee, with members of the media team in attendance.

The committee reviewed all media-related aspects of the summer programme and discussed mechanisms for implementing the accompanying communications strategy to support the wide range of activities and events planned across the initiative.

Discussions covered daily media coverage, digital content production, the design of promotional and awareness materials, and the allocation of responsibilities between committee members and the media team to ensure integrated coverage reflecting the programme's scale and diversity.

Al Ketbi said the approved media plan reflects the club’s commitment to providing professional and distinctive coverage of the summer programme, part of Sharjah Sports Summer.

He added that the committee would utilise a range of modern media tools to produce innovative content that promotes engagement among participants and parents, while highlighting the club’s efforts to ensure the programme’s success and to support Sharjah’s vision of providing meaningful opportunities for young people during the summer break.

The strategy also includes press, video and digital coverage, alongside interactive media initiatives to strengthen community engagement and maximise the programme’s educational, sporting and social impact.