JRCC: Achievements and Aspirations

Over the past year, JRCC successfully hosted 320 social and corporate events, a 15% increase from the previous year, drawing an impressive total of 109,798 attendees. Among the year’s highlights was the 9th edition of the Kahraman Ramadan Majlis, which welcomed over 4,000 visitors, and the 2nd edition of the Azyan Ramadan Exhibition, which featured 15 exhibitors in fashion, jewelry, and perfumes and attracted more than 2,000 attendees. The much-anticipated return of the E88 Market event after a five-year hiatus was another standout achievement. The third edition brought together 25 vendors and delighted over 14,000 visitors. and included 6 cupcake workshops facilitated by Al Jawaher’s culinary team, further elevating the event’s appeal.

In addition to these accomplishments, Al Jawaher Centre’s kitchen team demonstrated their exceptional culinary prowess on the global stage. At the prestigious IKA Culinary Olympiad in Germany, the team won 2 gold medals and one gold medal with distinction. Also triumphed at the Emirates Culinary Salon in Dubai, securing 5 gold medals, 7 silver medals, and 2 bronze medals—an outstanding achievement that further reinforces the Centre’s reputation for excellence.

JRCC also excelled in external catering services, fulfilling more than 300 outside catering events and add 13 new menu items. These offerings, now available via the JRCC website, fulfilled nearly 1,968 external orders, showcasing the center’s diverse culinary expertise and increased demand from clients.

Looking Ahead to 2025: A Strategic Evolution

In 2025, JRCC is embarking on a transformative journey to enhance its service offerings by segmenting its operations into four distinct areas:

Events - Specializing in the booking and management of social and corporate events hosted at the venue.

Catering - Delivering exceptional hospitality services with a commitment to premium quality.

Event Solutions - Offering comprehensive event management services, from planning to execution, for internal and external events.

Jeem - Introducing a dedicated pickup service for gourmet meals and customized giveaways for casual and special occasions. As part of this service, a dedicated Instagram account for the "JEEM" brand (@jeem_byjrcc) has been launched, showcasing all JRCC dishes, including exclusive and newly introduced products.

Each segment will have its own brand identity and dedicated campaigns tailored to meet the specific needs of its target audience. This focused approach will allow JRCC to better align with customer expectations, delivering personalized services that enhance satisfaction and engagement. By refining its strategy, JRCC is well-positioned to continue setting benchmarks in event management and catering in the region.