Sharjah Sustainable City hosts Pink Caravan

October 29, 2025 / 5:41 PM

Sharjah 24: Sharjah Sustainable City, developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers, partnered with the Friends of Cancer Patients (FOCP) to host the Pink Caravan mobile clinic. The initiative aimed to raise awareness about breast cancer and promote early detection and screening within the community.

Free screenings and mammogram vouchers

As part of the initiative, two days of free medical screenings were offered to residents, and mammogram vouchers were distributed to women aged 40 and above. Pink Caravan operates under FOCP’s “Kashf” program, a nationwide UAE initiative focused on early cancer detection.

Statements from organisers

Carl Atallah, Director of Marketing & Communications – Real Estate at Shurooq, highlighted the city’s commitment to residents’ wellbeing, saying, “The main goal of this initiative is to raise awareness about this critical topic and reiterate the importance of early detection, while contributing to our broader efforts to improve the wellbeing of our residents and support global initiatives, including SDG 3 on Good Health and Wellbeing.”

Aisha Al Mulla, Director of FOCP, emphasized the importance of community collaboration: “By bringing vital breast health services directly into neighborhoods, we help ensure that every woman has the opportunity to access early detection and lifesaving care. Partnerships with committed entities such as Sharjah Sustainable City reinforce the message that health awareness and prevention are shared responsibilities.”

Pink October and global context

October is observed globally as Pink October, or Breast Cancer Awareness Month, to promote timely screenings and early detection. According to the World Health Organization, breast cancer is the most diagnosed cancer among women, with 2.3 million cases worldwide in 2022. Studies show early detection significantly reduces mortality.

Promoting health and wellbeing in Sharjah Sustainable City

Home to over 600 households, Sharjah Sustainable City has consistently promoted health and wellbeing through initiatives like local organic farming, eco-friendly waste management, safe walking and cycling tracks, and health awareness programs such as Pink October. These initiatives align with the city’s broader sustainability goals while prioritising residents’ wellbeing.