Conclusion of “Al Madina Al Basima” 1st season

July 17, 2025 / 5:28 PM

Sharjah24: Al Madina Al Basima (The Smiling City), a programme created in association with Sharjah Radio, has concluded its first season, according to a statement released by Sharjah City Municipality. The programme highlighted services, accomplishments, and projects while addressing a wide range of significant issues pertaining to all aspects of municipal work. In keeping with its strategic objectives, it provided an essential channel of communication between the public and the municipality.

Interactive episodes are spread across nine months

Al Madina Al Basma (The Smiling City) is a live interactive radio talk show that ran on Sharjah Radio for nine months, according to Ali Obaid Al Hammoudi, Director of Government Communication at Sharjah City Municipality. The 35 aired episodes concentrated on significant aspects of municipal operations and services that were relevant to a broad audience. To guarantee that listeners received accurate and perceptive information, a committed team managed the nomination of guests and the selection of content.

Collaboration with the Sharjah Broadcasting Authority

Al Hamoudi also referred to Sharjah Broadcasting Authority as a key media partner, highlighting the municipality's long-standing relationship with the organisation. He pointed out that the authority plays a crucial part in providing excellent coverage that complements Sharjah's media identity and goals. Among their collaborative endeavours are ambitious media initiatives like Madina al-Basma (The Smiling City) and the bilingual Madinity radio programme.

The impact of the show

Al Madina Al Basma (The Smiling City) is one of Sharjah Radio's most notable programmes, according to its director, Amal Abdulrahman Al Owais. By introducing audiences to the duties, programmes, and services of Sharjah City Municipality—particularly those pertaining to urban aesthetics and dealing with undesirable behaviours—they greatly increased public engagement.

Social media and technology

Al Owais went on to say that Sharjah Radio supplied all of the technical tools required for the show's success, including a fully furnished studio. Social media users responded favourably to the episodes' shared segments, which helped spread the show's messages and goals.