Khorfakkan Club hosts lecture on institutional excellence

This initiative reflects the club’s ongoing efforts to foster a culture of excellence and apply best institutional practices, in line with the UAE’s government strategies.

Chairman's statement

In his address during the lecture, His Excellency Abdullah Saleh Al Naqbi expressed deep appreciation for the continued efforts to enhance the working environment at the club. He emphasised, “Achieving institutional excellence requires teamwork and continuous collaboration between all teams, to build a sustainable and integrated working system.” He also praised the Board members and staff for their commitment to quality and excellence standards.

He added, “We believe that excellence is not a temporary goal but an ingrained organisational culture. We must all continue to work as one team to achieve the club’s future strategic objectives.”

Key lecture themes and content

Ms. Lamyaa Al Zaabi, in turn, commended the effective collaboration of all team members. In her remarks, she said, “The commitment of the administrative and technical teams to enhancing institutional performance is the cornerstone of the club’s journey toward sustainable excellence and a powerful driver of the desired organisational transformation.”

The lecture covered several vital themes, including the importance of strategic leadership, service and process development, and readiness for future demands through a ten-year foresight plan. The results of the club’s evaluation within the Sharjah Excellence Leadership Programme were also discussed, with a focus on identifying performance gaps, challenges, and methods for addressing them.

Situation analysis and development plans

The lecture introduced tools such as SWOT and PESTEL analyses to assess both internal and external environments. These were used to align the current status with excellence criteria and enhance the club’s adaptability and responsiveness to future changes. Key emphasis was placed on the need for digital transformation, service automation, and ensuring alignment between inputs, outputs, and institutional impact.

Activating the customer voice and ensuring sustainability

The lecture concluded by highlighting the importance of incorporating the voice of the customer as a core element in continuous improvement, aiming to raise beneficiary satisfaction and realise the club’s vision for institutional excellence and sustainability.