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The accident occurred in the town of Hualahuises, located in northeast Nuevo Leon state, as per the local civil protection department's announcement on social media. The bus was en route to Tampico in the neighboring state of Tamaulipas.
Media reports indicate that the majority of the passengers were tourists from the region, highlighting the tragic impact on families and communities.
Road accidents in Mexico have surged in recent years, often attributed to factors such as poor vehicle maintenance, reckless driving, and driver fatigue.
This incident adds to a troubling trend, with one of the deadliest accidents occurring in February, when a collision between a truck and a bus resulted in 38 fatalities in the southeastern state of Campeche.