'Ambassadors of filial piety’ promote family values in media

Training on effective communication tools

In a key step towards turning gained knowledge into effective communication tools, the ambassadors have gone on a "media journey" in conjunction with the Sharjah Media Academy. This new phase began with a specific training course in the art of public speaking, which was aimed at providing them with the abilities necessary to convey effective and professional community messages.

Promoting respect and kindness

This stage builds on their past experience, acting as a key bridge between theoretical values and practical application. The ambassadors are learning how to use their voices and speech as strong tools to promote the ideals of respect and kindness in their families and the larger society. The project is consistent with the programme's objective of developing a conscious generation capable of leveraging modern media to promote awareness messages and instill ethical principles in their social contexts.

Role models for moral dialogue

The training course's goal is to provide participants with tools for effective communication and positive influence by teaching them advanced public speaking and presentation techniques. This allows them to become true ambassadors of family values and social cohesiveness, communicating positive themes in a modern language that resonates with various elements of society.

Future leaders of family unity

It is worth noting that the "Ambassadors of Filial Piety" programme aims to cultivate a culture of gratitude and compassion by training qualified ambassadors to educate individuals, particularly youth, about the importance of maintaining family ties, honouring parents and the elderly, and strengthening family bonds. This is accomplished through a number of integrated educational and media-based activities.