Exceptional coverage of Sharjah Tour on Emirate’s Sports Channel

Live broadcast of all stages of the tour using advanced broadcasting technologies

The channel's plan to cover the event includes live broadcast of all stages of the tour using advanced broadcasting technologies, accompanied by a daily analytical studio before and after the start of each stage, providing an in-depth reading of the race's progress with the participation of sports experts and analysts. A team of field reporters will also be present along the tour's routes and the finish line, transmitting the reactions of the cyclists, organisers, and audiences.

Highlighting the most important events of the race

The channel's main programmes also provide special coverage of the tour by highlighting the most important events of the race and analysing the technical performance of the competitors, in addition to providing field reports and exclusive interviews and highlighting the sports and tourism dimensions of the event, which is witnessing development every year in its path and the quality of its participants.

Along with the television coverage, the channel will follow the event through its digital platforms, which follow the tour moment by moment, with exclusive video clips published on social media, to ensure audience interaction and convey all the details in the best possible way, which contributes to enhancing the viewer experience and expanding the event’s reach to a wider audience inside and outside the UAE.

In addition, the tenth edition of the Sharjah International Cycling Tour will be broadcast live on the Maraya platform of the Sharjah Broadcasting Authority, allowing sports fans the opportunity to follow the race on phones and smart devices, which enhances the viewing experience and meets the audience’s aspirations to follow this event.

Advanced means and tremendous capabilities to ensure distinguished coverage

Mohammed Majid Al Suwaidi, Director of Sharjah Sports Channel, confirmed that the channel has mobilised advanced means, tremendous capabilities, and large teams of correspondents and technicians in order to ensure distinguished coverage of this major sporting event, the importance of which goes beyond the technical and sporting aspects to include tourism and economic aspects, as the tour is an opportunity to introduce the various tourist and natural sites that the Emirate of Sharjah enjoys and reveals to the world the great development witnessed by the emirate.

Mohammed Majid Al Suwaidi added: “Through this coverage, we seek to confirm our commitment to keeping pace with major sporting events in Sharjah and our continuous support for the development of sports, in a way that reflects a bright image of the Emirate on both the local and international levels.”