Bin Rokun noted that the event is drawing significant international attention, with global participation from key decision-makers, media leaders, experts, and influencers.
He emphasised that the Corporate Communications Committee at Al Hamriyah Club will be attending the congress, as it provides a valuable opportunity to stay updated on the latest media developments.
Bin Rokun also pointed out that the congress offers a chance to explore how modern technologies, particularly artificial intelligence, can be optimally utilised to promote effective and sustainable media practices.
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