The campaign targets all segments of society, including parents and children in the age group from 6 to over 31 years, to introduce them to the services and programmes provided by the Rubu’ Qarn Foundation institutions inclusing “Children of Sharjah, Sajaya, and Sharjah Youth an Sharjah Capability Development (Tatweer) that serve to achieve its goals aimed at achieving the best investment of the energies of children, adolescents, and youth in a way that benefits their society, through sustainable integration between its institutions, and in an effort to prepare conscious and influential generations who will contribute to driving development in Emirati society.
The public will also be introduced to the role played by Rubu’ Qarn institutions in attracting, discovering and developing the energies of its members, the registration mechanism in its centres spread throughout the Emirate of Sharjah, and the “Himma Loyalty Programme” membership and loyalty system.