Sharjah 24: The marketing campaign initiated by the Sharjah’s Rubu’ Qarn Foundation, titled "A Quarter Century of Giving," achieved a significant milestone by reaching 351,000 followers on social media platforms.
This accomplishment was made possible through the implementation of an innovative digital marketing strategy designed to raise public awareness about the instrumental role played by the foundation in moulding and advancing individuals over a span of 25 years.
The "A Quarter Century of Giving" campaign centred on delivering diverse and inspiring content to its target audience in Sharjah and the broader UAE community.
This was achieved by sharing a multitude of captivating visual clips and innovative content across the social media profiles of its affiliated entities, namely Sharjah Children, Sharjah Youth, Sajaya Young Ladies of Sharjah, and Sharjah for Capability Development.
These initiatives aimed to introduce the Foundation's activities and programmes within a secure and supportive environment that fosters the development of conscious and influential generations.
Throughout the campaign, the Rubu’ Qarn Foundation took meticulous steps to educate the public about the enrolment process in its centres, catering to children, adolescents, and young adults aged 6 to 31.
Additionally, it emphasised the core values it endeavours to instil in its members, along with spotlighting its diverse range of developmental projects and programmes encompassing a wide array of skills and abilities.
The awareness campaign also encompassed the presentation of the foundation's high-quality programmes in fields such as science, technology, robotics, programming languages, artificial intelligence engineering, and more.
It featured success stories of individuals, including children, young girls, and adolescents, who not only benefited from these programmes but also achieved noteworthy local and international milestones. Furthermore, the campaign highlighted programmes in various areas such as visual arts, theatre, performing arts, music, cinema, literature, language, entrepreneurship, sports, and essential life skills.
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