The campaign is being organised in cooperation with a number of government entities, strategic partners, and summer centres, with the aim of reaching various segments of society in locations witnessing high levels of summer activities, and spreading awareness messages that promote civilised behaviour and social responsibility.

The campaign aims to promote positive behaviour and instil the values of responsibility and commitment among various segments of society through educational lectures delivered to children, young people, parents, employees of government entities and institutions. This supports community partnership, reinforces a culture of respecting regulations, and encourages the preservation of public facilities, based on the understanding that conscious behaviour is the foundation for building a safer society committed to regulations.

SP affirmed that the summer holiday witnesses an increase in visits to public facilities and entertainment destinations, making it an appropriate opportunity to enhance awareness of responsible behaviour among all members of society. It also highlighted that families play a pivotal role in instilling positive values in children, while government and private institutions have a complementary role in promoting a culture of social responsibility among employees and customers. This contributes to consolidating civilised behaviour as a shared responsibility that requires the concerted efforts of all members of society.

SP called on community members to adhere to civilised behaviour in all public facilities, respect regulations and instructions, preserve public property, and avoid negative practices that affect the safety of others or distort the civilised appearance. It stressed that positive behaviour is a collective responsibility that contributes to enhancing quality of life and reinforcing community security.