SBA will sign collaborations at MIPCOM 2025

Strategic partnerships and new alliances
The Authority's pavilion hosted a series of meetings with content production and distribution companies, resulting in several new agreements, including the purchase of the drama series "Desert Foxes" from Jordanian producer Issam Hajawi for broadcast on Al Wousta Channel during the upcoming Ramadan, an agreement with the Belgian company that owns the rights to "The Smurfs" for streaming on SBA's Maraya digital platform, and a deal with Lebanon's Falcon Films to screen In addition, the group met with organisations that specialise in cultural and documentary production and chose content that blends culture, information, and entertainment to match audience expectations.

Showcasing Sharjah's media vision.
The SBA's official participation in this worldwide event seeks to strengthen its institutional image as a significant representative of Emirati and Arab media on the international scene. This involvement represents the SBA's objective of fostering relationships with global media companies while emphasising Sharjah's distinctive media experience, which combines authenticity and innovation. Authenticity and inventiveness. The Authority's engagement demonstrates its expanding role in creative content production, dedication to improving production tools, and attempts to broaden international relationships to offer high-quality programming across its television, radio, and digital channels.

Participating Delegation
The SBA delegation included Shorouq Rashid Al Suwaidi, Director of Programme Procurement; Mohammed Ahmed Yousef, Director of Marketing and Government Communication; Hind Mohammed Al Saeedi, Director of Maraya Platform; Nawal Rashid Al Naqbi, Director of Al Sharqiya from Kalba Channel; Mona Abdulaziz Al Radmi, Director of Sharjah Channel; and Latifa Hilal Al Teneiji, Director of Al Wousta Channel.