SBA’s delegation visits NAB Show 2025 in Las Vegas

Sharjah 24: A group from the Sharjah Broadcasting Authority recently visited the NAB Show 2025, a major event held from April 5 to 9 in Las Vegas, USA. This exhibition is one of the largest and most important in the world for radio and television broadcasting.

The delegation included key members such as Salman Al Askar, the Director of Broadcast Technology; Khaled Al Shehhi, the Director of Engineering at Al Wusta Channel; Saud Issa, the Director of Technical Operations; and Rashid Al Tunaiji, the Head of Broadcast Technology at Al Wusta Channel. During their visit, they explored various exhibition areas featuring a range of international media and broadcasting companies. They learned about the latest trends and advancements in the field, including new digital tools and innovative technology.

The trip was a great chance for the delegation to gain fresh insights into the future of media, focusing on high-quality broadcasting, smart production techniques, and the use of digital systems in newsrooms and broadcast studios. They also met with representatives from major companies to discuss potential collaboration, share knowledge, and explore future partnership opportunities that could help in enhancing the authority’s development goals.

Attending a prestigious event like the NAB Show is important, as it serves as a global stage for showcasing new ideas and technologies. The event features various seminars and workshops that tackle key topics and emerging trends in the media industry. For the SBA, participating in such exhibitions is not just about technical advancements; it’s about investing in knowledge, improving skills, and strengthening Sharjah’s presence in the global media landscape.

The authority emphasizes that their involvement in such events is essential for their ongoing pursuit of excellence. By continuously updating their technology and improving their staff’s skills, they aim to enhance the quality of content offered across their television channels and radio stations. The Authority believes that engaging with leading global platforms that influence the future of media is crucial for maintaining its leadership and innovation in the Arab world. world.