Sharjah benchmarks Dubai Municipality’s media and digital plans

November 14, 2024 / 10:12 AM

Sharjah24: A team from the Corporate Communication Centre at Sharjah's Department of Public Works recently engaged with Dubai Municipality in a virtual session on Microsoft Teams to learn about its innovative practices in media outreach, event management, and digital marketing. This exchange aims to help Sharjah’s Department enhance its media strategies and strengthen audience engagement across social media and digital platforms.

During the session, Dubai Municipality presented a detailed overview of its major media initiatives, highlighting creative content development and advanced methods for tracking campaign effectiveness. The discussion also covered the latest tools for organising both virtual and live events, focusing on impactful ways to connect with target audiences.

The Sharjah team expressed strong interest in Dubai Municipality’s digital marketing strategies, including the use of AI to improve audience engagement tactics.