Mohamed Majid Al-Suwaidi emphasised the significance of attending this key event, highlighting its role as the largest gathering of decision-makers in global sports media. He noted that this year's Sportel exhibition addresses urgent issues in the sports media industry, including the intersection of sports and generative artificial intelligence, through dedicated workshops focusing on content enhancement, fan engagement, and operational efficiency. Al-Suwaidi expressed pride in the channel's participation, aiming to enhance collaborations with global media and sports institutions and explore cutting-edge technologies and trends to improve coverage of major sporting events, thereby solidifying the channel's position as a leading sports television station.
The 2024 edition of Sportel features notable personalities from the sports world, including La Liga President Javier Tebas, who will discuss the ongoing battle against digital piracy, and Gerard Piqué, founder of Cosmos Kings and former football star. Additionally, figures from Olympic broadcasting, European broadcasting, and various sports like Formula 1, cricket, and basketball will provide insights into industry trends and challenges in broadcasting, sponsorship, and revenue generation.
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