Al Wusta TV brings Al Dhaid Festival spirit to life

July 21, 2025 / 3:07 PM

Sharjah 24: In a scene brimming with the scent of palms and cultural pride, Al Wusta TV from Al Dhaid, part of the Sharjah Broadcasting Authority, is preparing for full live coverage of the 9th Al Dhaid Date Festival. The event will take place from 23 to 27 July at Expo Al Dhaid, organised by the Sharjah Chamber of Commerce and Industry.

Daily programmes and live broadcasts

As always, Al Wusta TV will be present with its full media crew, covering the festival live on-site. Viewers can expect daily field reports, live shows, and special segments that reflect the spirit of local heritage while highlighting the contributions of farmers and local producers — painting a picture of tradition blended with modernity.

Special segments and evening shows

Every day at 6:00 PM, the channel will air a live studio show featuring prominent guests, including officials, farmers, and palm cultivation experts. The evening concludes with "Festival Harvest" at 10:00 PM, showcasing date competitions, traditional markets, and handicrafts.

The morning programme, "Al Wusta Diaries", will follow festival preparations and behind-the-scenes activity through special reports and feature stories.

A message from the channel director

Sawed Rashid bin Fadel Al Ketbi, Director of Al Wusta TV, shared: “At Al Dhaid Date Festival, we don’t just cover an event — we document the memory of a nation. The palm tree in our culture is more than a plant; it’s a symbol of pride and generosity. Through our coverage, we retell its story with honour, sharing it with new generations in a way that reflects authenticity and belonging.”

Connecting audiences near and far

The channel will also produce exclusive content and special programming throughout the festival, broadcast on both television and social media. These segments aim to connect past and present, highlighting the importance of local production and Emirati cultural identity for audiences in the UAE and beyond.