The Department had announced previously that the 'Homeland is Family” Campaign, which was launched in 2020, would run through 2021 with four focus areas: empowering family members, building a high-end marital culture, strengthening social ties, and enhancing the value system and culture that promote family cohesion.
A number of family affairs experts and professionals offered programmes on a variety of educational and family issues, including how to prepare for a secure married life, how to create marital harmony, how to handle family issues, and the importance of communication in establishing family harmony. The training programmes also highlighted the importance of early childhood education, emphasising the necessity of financial planning for the family's prosperity, and underlining ways for dealing with family issues, as well as educational methods that lead to a sound upbringing.
Sheikha Modhi Al Shamsi, Chairperson of the Department of Family Development Centres, confirmed that the Department is working to launch awareness and guidance programmes, as well as providing the highest levels of support and social care for all segments of society, thanks to the generous sponsorship and close supervision of Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs.
Khadija Al-Naqbi, general coordinator of the "Homeland is Family” campaign, stated that the Department's programmes are diverse and comprehensive, thanking the experts and specialists for the valuable information they have provided during the programmes and highlighting the Department's desire to consolidate methods of collaboration with all parties and specialists to elevate families’ reality
Laila Al Balushi, Director of the Media and Corporate Communications Department in the Family Development Centres Department, indicated that the "Homeland is Family" campaign presents many targeted programmes, most notably the "Family Guiding Minutes" programme, which attracted more than 2050 people; and the administration was keen to invest in social media platforms to spread the word, awareness messages, in addition to activating strategic partnerships with more than 14 parties to enhance cooperation in spreading societal awareness of successful marriage and how to build a stable family.