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SSC unveils Kalba Sports Festival identity

September 06, 2026 / 8:57 PM
SSC unveils Kalba Sports Festival identity
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Sharjah24: The Sharjah Sports Council (SSC) has unveiled the visual identity of the inaugural Kalba Sports Festival, a contemporary design built around the city's distinct character and its blend of heritage, landscape and sporting pedigree.

A design rooted in place

The identity draws on Kalba's mountains, its historic fort, the sea and its mangrove forests, weaving them into a single visual composition. The organising committee said the design was chosen to capture the city's diversity and its wealth of natural and historical assets, tying the festival's identity directly to the place it represents. The look is intended to convey movement and ambition, reflecting Kalba's standing as a city with deep sporting talent across a wide range of disciplines.

Talent, tourism and community

Now in its first edition, the festival is designed to showcase Kalba's sporting, tourism and cultural strengths while scouting and developing local athletic talent. Organisers plan to give both individual and team sports a stronger platform, alongside events that integrate recreational and cultural activities with sport. The aim is a festival that functions as a community space in its own right — one that raises sport's profile in the city while reinforcing Kalba's push to become a recognised destination for sport, tourism and events.

September 06, 2026 / 8:57 PM

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