Menassah Distribution showcases innovative initiatives at SIBF

November 08, 2025 / 8:44 PM

Sharjah 24: His Excellency Rashid Al Kous, Director-General of Menassah Distribution, expressed his pride and delight at the company's participation in the 44th Sharjah International Book Fair (SIBF), emphasising the importance of this global cultural event.

Aligning with the latest technological advancements

Speaking exclusively to Sharjah 24, Al Kous emphasised the company's commitment to presenting publishers' releases in creative and inspiring ways that align with the latest technological advancements. This vision aims to facilitate public access to books through innovative interactive experiences, most notably the "Discover the Author" platform. This initiative allows visitors to discover authors and books that uniquely reflect their personal experiences.

Read, you are in Sharjah!

Additionally, self-service payment machines automatically scan purchased books and complete the payment process instantly, ensuring a smooth and fast customer experience. The platform also features a distinctive collection of books and clothing bearing the "Read, You Are in Sharjah" slogan, embodying the local identity of the exhibition.