Emirates Creative Association unveils its cultural prog at SIBF

Programme vision and objectives

Dr Mohammed bin Jarash, the association’s cultural advisor and programme supervisor, said: “Our participation this year reflects our strong commitment to the slogan ‘Towards a more creative society’. We have designed a programme that addresses community needs amid rapid changes, focusing on nurturing creative minds, applying design thinking, and staying current with digital transformation and modern leadership. Our aim is to equip participants with practical tools to improve their skills and achieve self-balance, contributing to the development of an innovative generation capable of facing future challenges.”

Key themes and workshops

The association’s cultural programme covers a wide range of topics. It includes sessions on “engineering the human mind” to foster a creative personality within families, and the workshop “reading generations,” which aims to cultivate a generation of readers by highlighting the importance of reading and encouraging children to adopt it as a habit through engaging activities such as reading challenges and marathons.

The programme also tackles contemporary developments through workshops on “creativity and innovation in the humanities,” “leadership in the digital transformation era,” and strategies for “change in the future work environment.”