Shams highlights creativity and innovation at SIBF

November 03, 2025 / 10:11 PM

Sharjah24: Sharjah Media City (Shams) is taking part in the 44th Sharjah International Book Fair, held from 5 to 16 November, with an interactive platform presenting its latest projects and initiatives in media, technology, and creativity. The participation also features a range of cultural activities and events designed for the public and those interested in the book and creative content industries.

Launch of new podcast “Bawh Al Kitab”

As part of its participation, Shams will launch a new podcast titled Bawh Al Kitab (Whispers of the Book), one of the programmes under the “Podcast Room” project that Shams introduced to support audio and visual content creators. The project provides a professional environment equipped with the latest technologies for recording and producing shows. Bawh Al Kitab will host a selection of authors and writers to discuss their literary experiences and creative journeys, highlighting the role of words in shaping thought and culture. These sessions will be held at the Shams platform throughout the exhibition, allowing visitors to attend live discussions and interact with guests in an inspiring cultural atmosphere.

Short story competition and AI activities for children

Shams’ participation will also include the launch of a short story competition under the “Writing Room” project, which aims to discover young literary talents and encourage creativity in the Arabic language. The competition features two categories: juniors (aged 12–17) and youth/adults (18 and above). Winners will be announced and honoured during the exhibition.

In addition, the Shams stand will host interactive, AI-powered activities for children, offering innovative educational and entertainment experiences that combine writing, creativity, and technology. These activities aim to enhance children’s intellectual and imaginative skills while encouraging them to explore their literary talents in a fun and creative way.

Promoting creativity and Arab content

His Excellency Rashid Abdullah Al Obad, Director-General of Sharjah Media City (Shams), stated:

“Our participation in the Sharjah International Book Fair reaffirms Shams’ commitment to supporting creativity and talent in the region, whether through audio-visual initiatives such as the Bawh Al Kitab podcast or literary competitions like the ‘Writing Room’. Through these activities, we aim to empower young writers and creators and provide direct interaction opportunities with a broad audience, thereby strengthening Arab content creation and reinforcing Sharjah’s position as a global centre for culture and creativity.”

Invitation to explore innovation and creativity

Sharjah Media City (Shams) invites all visitors to the 2025 Sharjah International Book Fair to visit its stand, explore AI technologies, and discover the talents participating in the literary competition under the “Writing Room” project — an experience that brings together culture, creativity, and technology under one roof.