Running throughout October—coinciding with "Pink October" Breast Cancer Awareness Month—the initiative aims to promote a culture of prevention and early detection, while encouraging women to prioritise their health and avoid delaying medical screenings.

Al-Maslimani explained that the initiative features awareness messages reminding women of the importance of early detection, alongside a range of events and activities designed to disseminate health information and foster a culture of prevention.

Speaking to Sharjah 24, she added that the club is keen to maintain a presence at various locations throughout October to introduce the public to its facilities and services, noting the diversity of activities offered as part of the "Pink October" campaign.

She emphasised that the initiative aims to reach the largest possible number of women, encouraging them to adopt healthy habits and prioritise early detection.