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The announcement took place in the presence of Her Excellency Modhi Al Shamsi, Chairperson of the SFD, alongside members of the Advisory Council including Her Excellency Dr Hind Al Hajri, His Excellency Rashid Ghanem Al Shamsi, and His Excellency Saeed Matar Al Tunaiji. Several department heads, institutional representatives, and specialists also attended the event.
The survey aimed to better understand how advertisements influence the behaviour, desires, and motivations of consumers. It also explored the extent to which social norms shape purchasing decisions and how irrational individual consumption can affect overall family wellbeing. Moreover, the survey investigated how social media and economic pressures contribute to increased spending. It sought to present solutions that would help reduce harmful consumption habits and encourage responsible financial behavior. The study included 360 participants from various demographics, all aged 18 and above.
The results showed that a significant majority of respondents admitted that social events played a major role in their purchasing decisions. Many also agreed that advertising campaigns directly motivated them to make purchases, while a large portion of participants felt that the ease of accessing goods contributed to higher consumption rates. A notable number of men and women associated poor financial planning with the emergence of family-related issues. Additionally, a considerable segment of participants confessed to relying on loans or incurring financial obligations to manage their daily living expenses. On a more positive note, more than half of the participants expressed interest in raising their financial awareness through digital tools and training initiatives, underscoring the need for stronger financial literacy and planning within families.
Her Excellency Modhi Al Shamsi highlighted that family stability is the cornerstone of a strong society. She noted that empowering families through education and awareness is essential for sustainable development. The findings of the survey represent an important step toward identifying social challenges and creating effective strategies to promote a culture of responsible consumption.
The final section of the survey presented a roadmap for encouraging more balanced consumer behavior. It emphasised the need for families to play a stronger role in promoting financial planning and open dialogue within the household, particularly in educating children on the value of moderation. The SFD was encouraged to expand its efforts by launching awareness programs and smart initiatives that support both savings and investment. Social institutions were called upon to encourage the use of financial management tools and to work closely with universities and banks to offer relevant training. Media organizations were urged to help shape responsible consumer behavior by delivering educational content and monitoring advertising messages, especially those targeting youth. The survey also highlighted the importance of implementing laws and policies to regulate consumer advertising, alongside institutional programs to enhance financial awareness and ensure a more balanced consumer culture.
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