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The delegation explored the latest innovations in the media industry, including state-of-the-art broadcasting, production, filming and recording technologies. They reviewed advanced camera systems and mobile television units, as well as pioneering solutions in satellite and digital broadcasting.
During the visit, SBA’s delegation held a series of high-level meetings with leading industry experts, specialists and representatives of international media technology companies. Discussions focused on how to integrate these advancements into the authority’s upcoming projects, ensuring its continued alignment with the latest innovations in global media.
This year’s conference centred on three strategic pillars shaping the future of the media landscape. The first was the shift in business models that continues to redefine the industry. The second was the rise of transformative technologies, particularly artificial intelligence and virtual production. The third emphasised the human element, highlighting the importance of skills development and nurturing new talent.
The SBA delegation included Ali Jassim Al Haddad, Head of the Audio Department; Ali Abbas Hassan, Head of the Broadcast Technology Department; Mohammed Amin Ismail, Head of the Cinematography Department; Hiba Ali Al Ali, Broadcast Technology Engineer; Mouza Humaid Al Zaabi, Director of Technical Operations; and Badriya Mohammed Al Suwaidi, Programme Producer.
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