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IGCF is organised by the Sharjah Government Media Bureau (SGMB) on September 10 and 11 at Expo Centre Sharjah. The forum is being held under the theme "Communication for Quality of Life." Shams participation affirms the forum's position as a global platform that highlights the role of communication in improving the lives of individuals and communities and promoting sustainable development.
This participation is an extension of the solid strategic partnership between Shams and the forum. Year after year, the city is committed to actively contributing to enriching the agenda of the international event, a global platform that brings together communication leaders, experts, influencers, and decision-makers from around the world.
This year, Sharjah Media City (Shams) will be showcasing its most prominent projects and pioneering initiatives, embodying its vision to support the creative industries and consolidate the position of Sharjah and the UAE on the global media map. The platform provides a forum for media professionals, decision-makers, and young entrepreneurs to learn about Shams' services and future projects, as well as an interactive space for exchanging ideas and insights and creating new opportunities.
Shams' participation in the forum this year includes a series of interactive panel discussions featuring a selection of prominent influencers and content creators.
These sessions aim to create a vibrant space for discussion about the future of digital media and the latest global trends in content creation. The sessions feature inspiring experiences and innovative insights presented by participants based on their own experiences, highlighting inspiring success stories and new trends in digital media. They will also discuss key issues of interest to the new generation, such as media entrepreneurship, building digital identity, and the impact of modern technologies such as artificial intelligence on content creation.
They will also highlight the role of youth in leading media transformation and creating content that meets societal aspirations.
His Excellency Rashid Abdullah Al Obaid, Director General of Sharjah Media City (Shams), emphasised that Shams' participation in the forum aligns with its vision to enhance the role of media as a fundamental pillar of the creative industries. Al Obaid stated that Shams believes that innovative media is a key driver of the future economy. Through its strategic partnership with the IGCF, Shams is keen to highlight the role of content creators and influencers in shaping the future media landscape and opening the way for young people to be part of the growth and development witnessed by the Emirate of Sharjah and the UAE.
Through its participation, Shams seeks to inspire the new generation of media professionals and content creators by showcasing success stories and practical experiences that prove that creative media can have a profound impact on communities, while also strengthening the UAE's position as an incubator for media innovation and creativity.
With this distinguished presence, Sharjah Media City (Shams) affirms its commitment to continuing its role as a leading platform for empowering media talent and developing the creative scene, in line with Sharjah's ambitions to become a global center for knowledge, creativity, and innovation.
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