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The festival featured exceptional shopping experiences across Sharjah’s malls, commercial centers, and entertainment venues, offering massive discounts of up to 75% on a range of products from both local and international brands.
A significant influx of visitors attended the festival, particularly during the first and second days of Eid Al Fitr. The event included entertainment, retail offers, and prize draws, with attendees participating eagerly in weekly raffles for valuable prizes, including shopping vouchers and gold bars.
His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, highlighted the festival’s role in stimulating the local economy, while Jamal Saeed Bouzanjal, Director of Corporate Communication at SCCI, emphasised its contribution to social cohesion and cultural preservation.
Key attractions included the “Al Layah Ramadan Market” showcasing local products, fashion, and food, as well as the “Young Chef” competition and Ramadan-themed workshops for children. These activities fostered family engagement and cultural awareness during the holy month.
The Sharjah Chamber launched a new digital platform for better coordination with local entities. The festival also featured the “Ramadan Al-Khair” and “Fotorkum Hadir” initiatives, along with various cultural performances that enriched the visitor experience.