SPC hosts media tour of Emirates growth and culture

Sharjah 24: Sharjah Press Club (SPC), which operates under the umbrella of the Sharjah Government Media Bureau, organised a three-day press tour for representatives of international media outlets, which included the emirate’s various projects and events to inform them of the comprehensive and sustainable renaissance witnessed by the emirate in various sectors.

Iconic landmarks and projects visited

The tour featured visits to Sharjah's most iconic landmarks and projects, including the Mleiha Wheat Farm, the Sharjah Lights Festival, archaeological sites, the Sharjah Art Biennial, and Sharjah Heritage Days. These visits showcased Sharjah’s development, historical, and artistic initiatives, reflecting the emirate’s commitment to sustainability, culture, heritage, and the arts.

Strengthening media relations and sharing Sharjah’s vision

Her Excellency Alia Al Suwaidi, Director of the Sharjah Government Media Bureau, highlighted the bureau's dedication to strengthening media relations and sharing Sharjah’s progressive development and cultural experiences globally. She emphasised that the tour was an excellent opportunity for journalists to explore Sharjah's identity, achievements, and future vision.

Praise for Sharjah’s vision and initiatives

The media delegation praised the emirate's unique projects and initiatives, noting how they embody Sharjah’s vision for sustainable development while preserving its cultural identity. They also acknowledged Sharjah's efforts in promoting the arts, sustainability, and heritage preservation, contributing to a deeper understanding of the emirate's journey and achievements.

Focus on food security and sustainable agriculture

The tour also focused on Sharjah's commitment to food security and sustainable agriculture, with a visit to the Mleiha Wheat Farm. The farm’s innovative use of modern technologies, including AI-driven crop management and water-saving techniques, earned it the “Future Readiness Mark,” recognising its contributions to food security. The delegation discussed how these projects help maintain environmental balance and contribute to the circular economy.

Exploring Sharjah’s rich history

Sharjah’s rich history was highlighted through visits to archaeological sites, such as the Mleiha Archaeological Site, showcasing the deep-rooted civilisations of the region. Efforts to preserve these sites for future generations were also discussed.

Captivating light displays at Sharjah Lights Festival

The Sharjah Lights Festival captivated the delegation with its stunning light displays, which blend creativity and art with local heritage. The festival has become a prominent global event, showcasing artistic excellence.

Insights from the Sharjah Art Biennial

The visit to the Sharjah Art Biennial offered insights into contemporary art, where the media interacted with artists and explored important cultural and social themes.

Preserving Emirati and Arab folk heritage

Finally, the Sharjah Heritage Days event provided a glimpse into the emirate’s commitment to preserving Emirati and Arab folk heritage, with its focus on traditional crafts, arts, and cuisine. The media expressed appreciation for the event's role in preserving and passing on cultural traditions to future generations.