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Alyazya Alghafli: AI is a tool; creativity is content's essence

July 09, 2026 / 2:38 PM
Alyazya Alghafli: AI is a tool; creativity is content's essence
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Sharjah 24: The Ithmar programme organised by the Sharjah Press Club is a qualitative initiative that goes beyond providing theoretical knowledge by focusing on preparing a generation capable of making a tangible impact in the media landscape, said Alyazya Alghafli, Manager of the Creative and Digital Media Department at the Sharjah Government Media Bureau.

Alghafli made the remarks during her participation in the programme, where she presented a workshop aimed at sharing practical expertise that combines creativity with advanced technological tools, particularly the use of artificial intelligence in content creation.

She emphasised that creative ideas remain the foundation of any successful work, noting that technology, regardless of its level of advancement, remains a tool in the hands of creators and cannot replace human creativity.

Alghafli praised the notable level of interaction and the distinctive ideas presented by the participants, describing them as a reflection of their genuine passion and strong desire for continuous learning and development.

She stressed that investing in young people represents a real investment in the future of the media sector.

July 09, 2026 / 2:38 PM

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