SHD spreads scent of tradition with legacy of fragrances

Tracing the origins of perfume

The exhibition traces the origins of perfume back to Ancient Egypt, where fragrances were produced within temple complexes, often carrying religious connotations. Perfume played an essential role in rituals, used both as burnt incense and aromatic oils for anointing statues. Egyptians meticulously documented the secrets of fragrance-making, preserving their knowledge for future generations.

Perfume's growth in the Arabian Peninsula

From Egypt, the exhibition shifts its focus to the Arabian Peninsula, a land renowned for its rich expertise in perfumery and abundance of rare raw materials. The region became a major hub for the trade of exotic scents, producing precious ingredients such as musk, ambergris, frankincense, camphor, and oud wood. Fragrance caravans traveled across ancient trade routes, connecting the Arabian Peninsula with India and China, making perfume one of the most sought-after commodities.

Development of distillation methods

As showcased in the exhibition, the Arabs mastered the art of distillation, refining their techniques and enhancing the quality of perfumes. The expertise of Greek and Roman civilizations in perfume-making found its way into the Islamic world, where scholars like Al-Razi and Ibn Sina (Avicenna) played a pivotal role in developing advanced distillation methods in the 8th century, revolutionizing the industry.

Perfume in Europe during the 11th-13th centuries

Between the 11th and 13th centuries, Europe rediscovered the allure of perfumes, which had previously been used primarily for medicinal purposes. The introduction of Arab distillation techniques to French royal courts elevated the status of fragrances, leading to the expansion of perfume production. By the 16th and 17th centuries, the industry flourished, particularly as body care practices evolved. Perfumed water, once considered a luxury, became widely used—especially following the creation of Eau de Cologne by Giovanni Maria Farina in 1709.

Evolution of perfume in the 18th century

During the 18th century, preferences shifted towards lighter scents, with floral, almond, and citrus-based fragrances becoming especially popular—favorites of Queen Marie Antoinette. This era also witnessed the founding of some of the world's most iconic perfume houses, including Fargeon, Biver (1774), Houbigant (1775), and Lubin (1798).

Perfumery in the 20th century and beyond

The exhibition continues its historical narrative into the early 20th century, when perfumery merged with high fashion. In 1911, the legendary Paul Poiret pioneered the idea of combining haute couture with fragrances, launching his own brand, Les Parfums de Rosine. By the 1950s, perfumes had evolved into a personal identity statement, while men’s fragrances gained significant prominence with the debut of Eau d’Hermès and Pour Monsieur by Guerlain.

Sensory experience of perfume through the ages

Beyond historical storytelling, "Frangrance Through the Ages" offers visitors a sensory experience, displaying an array of solid, liquid, and powdered perfumes. Guests can explore and sample fragrances through an assortment of elegantly designed bottles, some crafted in the shape of stars, towers, seashells, and more—blending history with scent to narrate the fascinating tale of perfumery.