Jewels of Emirates 2025 shines with Emirati luxury designs

Sharjah 24: The Jewels of Emirates Show 2025 showcases the talent of distinguished Emirati jewellery designers, offering luxurious gold collections and artistic masterpieces inspired by the UAE’s cultural heritage, infused with modern sensibilities.

A prestigious exhibition with local and global pesence

Organized by Expo Centre Sharjah and supported by the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition features top-tier local and international jewellery brands. The event displays a wide range of collections, from intricately crafted gold and gemstone designs to diamond-encrusted pieces.

Salem Al Shueibi Jewellery Group's extensive participation

Ahmed Al-Anzan, Director of Public Relations and Development at Salem Al Shueibi Jewellery Group, highlighted the group’s extensive participation, featuring a dedicated pavilion displaying its latest gold and diamond collections. The brand also showcased innovative designs that reflect Emirati craftsmanship.

Nurturing local talent: Shamma Al Hallami’s Bespoke Collection

Salem Al Shueibi Jewellery introduced a bespoke collection by Emirati designer Shamma Al Hallami, blending traditional elements with contemporary designs. The collection emphasizes the brand’s commitment to delivering sophisticated jewellery that appeals to a diverse clientele.

Jawhara Jewellery's commitment to innovation

Mohammed Tamjid Abdullah, Deputy CEO of Jawhara Jewellery, discussed the company’s focus on creativity and innovation in jewellery design. The brand presented meticulously crafted pieces combining artisanal expertise with modern aesthetics, featuring local designs with precious and semi-precious stones, and enhanced white gold collections.

AZANA Jewellery’s debut at the exhibition

Emirati designer Mohammed Mutawa, founder of AZANA Jewellery, made his debut at the exhibition, showcasing contemporary designs that combine elegance with innovation. His latest collection features 18-karat gold, cultured pearls, and diamond-studded sets, marking a significant step in his design journey.

Direct engagement and market insights

Mutawa emphasised that participating in the Jewels of Emirates Show allows for direct engagement with customers and industry professionals, providing valuable market insights while refining and expanding his design portfolio.