During a meeting at Al Wusta Channel’s headquarters, attended by key figures including His Excellency Saeed Rashid bin Fadel Al Ketbi and His Excellency Abdullah Mohammed Muadhd bin Huwaiden Al Ketbi, the features of the media plan were discussed. The meeting focused on initiatives to promote the festival and achieve its objectives.
Abdullah Mohammed Muadhd bin Huwaiden emphasised the importance of media efforts in ensuring the festival's success and marketing its activities. He commended Al Wusta Channel’s dedicated work in showcasing the event and urged the development of a robust media strategy, which includes establishing a media centre and studio at the club for interviews with winners and guests.