Sharjah 24: Sarah Al Nuaimi, CEO of the Sharjah Entrepreneurship Centre (Sheraa), announced a strategic partnership with Emirates Integrated Telecommunications Company (du) during GITEX 2024 at the Sharjah Government Pavilion. This collaboration aims to provide technical support to startups under Sheraa's umbrella.
Speaking exclusively to Sharjah 24, Al Nuaimi highlighted that the partnership will focus on fostering innovation and growth in four key sectors: creative industries, sustainability, education technology, and innovative industries. By collaborating with du, emerging companies will gain access to essential technical tools and resources to enhance their competitiveness in both local and global markets.
Al Nuaimi emphasised that this partnership reflects Sheraa's commitment to creating a supportive environment for startups, thus contributing to the development of the digital economy and reinforcing Sharjah’s status as a regional entrepreneurship hub.