FITCODE to open third new club in Dubai

As an official HYROX Training Center, FITCODE Q-East provides members with specialized programming, expert coaching and priority access to HYROX competitions. With a dedicated space for endurance, strength and agility training, Q-East is set to become a go-to hub for competitive athletes and high-performance fitness seekers.
Expanding its diverse offering, FITCODE Q-East will introduce a Megaformer studio, bringing a new dimension to strength and core training. This highly effective, low-impact yet high-intensity method enhances stability, endurance and muscle control - complementing FITCODE’s existing boutique studio lineup, which includes Cycle, HIIT and MINDBODY classes.

Beyond performance, FITCODE Q-East prioritizes recovery featuring cold plunge therapy to reduce muscle inflammation, massage services for deep tissue recovery, an infrared salt sauna to promote relaxation and detoxification and a steam room to enhance circulation and muscle recovery. Every element is designed to support members in achieving peak performance while maintaining overall well-being.

By blending next level training, expert coaching and advanced recovery solutions, FITCODE Q-East redefines what it means to train at the highest level. This expansion further cements FITCODE’s position as Dubai’s leading premier fitness destination for those who demand the best in performance, recovery and innovation.
“FITCODE’s second new launch of 2025 is testament to strong interest in this comprehensive and high-quality fitness experience,” said George Flooks, Chief Executive Officer of Arada’s fitness division, which operates FITCODE. “This new location in one of Dubai’s most exciting and fast-growing districts will allow us to offer FITCODE’s world-class services to a new membership of fitness enthusiasts.”