Emirates Perfumes and Oud Exhibition kicks off at Expo Sharjah

Organised by the Centre with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition features 100 exhibitors and over 500 major local and global perfume brands, marking a 100% increase in the number of exhibitors compared to the inaugural edition. 

The exhibition was inaugurated by Abdallah Sultan Al Owais, Chairman of SCCI, in the presence of several board members of the Sharjah Chamber.

The inauguration ceremony was attended by  Mohammed Ahmed Amin Al Awadi, Director-General of the Sharjah Chamber, and Saif Mohammed Al Midfa, CEO of Expo Centre, as well as senior officials from both entities and distinguished guests. Also present were industry experts and executives of the top companies and brand names in the perfume industry.

Following the official launch, attendees toured the exhibition, which spanned an area of 8,000 square meters. They met with leading exhibitors and explored their flagship perfume products and innovations on display. 

They also visited the “Emiratis for Ouds and Perfumes” pavilion, where they were introduced to the premium perfume exhibits showcased by leading Emiratis entrepreneurs and young professionals engaged in the fragrance business. 

H.E Abdallah Sultan Al Owais emphasised the Sharjah Chamber’s commitment to supporting the perfume manufacturing and trading sector, acknowledging its significance in the broader retail landscape.

He said that specialised events play a key role in fostering communication between businesses and consumers, helping local perfume brands establish a presence in international markets and thereby promoting the industry’s potential in the UAE and the Gulf region.

Underpinned by its deep connection to the region’s authentic cultural heritage, where the appetite for luxury and oriental products is steadily increasing, the perfume industry holds promising and robust opportunities for growth and success.

Al Owais also noted that the Emirates Perfume and Oud Exhibition serves as a key driver for the sector’s growth in the local market, spurred by continuous innovation, product diversification, and enhanced competitiveness to meet evolving consumer preference.

For his part, Saif Mohammed Al Midfa highlighted that the exhibition is expected to draw thousands of perfume industry’s manufactures, traders, suppliers and enthusiasts over its 10-day run. It provides visitors with opportunity to acquire the latest perfumes and authentic oriental fragrances, while allowing participating exhibitors to showcase their innovations in this field. 

He pointed out that the second edition of the Emirates Perfumes and Oud Exhibition builds on the substantial success of its first edition last year, leading to a 100% increase in the number of exhibitors this year. This reflects the strong confidence that both exhibitors and visitors place in Expo Centre Sharjah and its leading role in the exhibition industry across various specialties.

This year’s edition brings together the perfume industry’s major manufactures and experts under one roof, showcasing a diverse array of global and local perfume products. It features a grand showcase of exquisite oriental Arabian fragrances and premium Oud that embody the essence and authenticity of Emirati and Gulf heritage.

It also serves as a key platform for local businesses and perfume industry professionals to connect with leading global fragrance manufacturers and distributors, strike business deals, and establish strategic partnerships in the fragrance world.

With expectations of strong turnout of visitors, attendees will have the chance to explore the latest high-demand offerings and products introduced by top Arabian and international fragrance brands, highlighting the new seasonal innovations in the industry.

Aside from global and Arabic perfumes, the exhibition features a diverse selection of perfume blends, oud, and musk, offering a prime opportunity for consumers to shop for exclusive perfume blends.

It also dedicates space for Emirati entrepreneurs and young professionals to showcase their products through the "Emirati Oud and Perfumes" pavilion. The dedicated platform is an initiative launched by the Sharjah Chamber with the aim to foster and promote Emirati talent in the growing perfume industry. 

Visitors can also gain insights into the latest offerings and innovations presented by top-tier local and international brands, with exquisite fragrance collections tailored for year-end, winter, and the forthcoming summer season.

The Emirates Perfumes and Oud Exhibition is open to all perfume enthusiasts and industry professionals from 2:00 PM to 10:30 PM on weekdays, 3pm to 10:30 pm on Friday, and from 12:00 PM to 10:30 PM on Saturday and Sunday.