HPD reveals details of Health & Tourism 2021” Campaign

It is considered to be the Sharjah  first online health and tourism campaign that promotes both a healthy lifestyle and various tourist locations in Sharjah at the same time.

The campaign will be held in cooperation with a number of government and private agencies in Sharjah. It includes various a wide array of cultural and recreational events that will be organised in 10 tourist and commercial spots in Sharjah.

This came during a virtual press conference held on Wednesday, in the presence of Iman Rashid Saif, Director of HPD, Maysoon Al Hosani, Director of Media Department  of the Local Promotion Department at the Sharjah Commerce and Tourism Development Authority "the golden sponsor of the campaign", along with a number of representatives of the campaign supporters, HPD staff, volunteers and the media.

Health and Tourism campaign has become of the most prominent initiatives of the department, through which we seek to raise health awareness of community members and promote the tourist and heritage attractions in Sharjah," said Iman Rashid Saif. "This year's edition is featuring virtual programs to encourage people to adopt healthy styles. There will also be sports and recreational activities in different tourist and commercial spots in Sharjah. Our aim is to reach a large segment of community members and enhance communication with them to ensure that our awareness messages are delivered to various age groups.

Maysoon Al Hosani stated that the "Health and Tourism" campaign is an important addition to the community initiatives embraced by the Emirate of Sharjah throughout the year.

Aside from its positive impact on the individuals, the campaign constitutes a big push for the national efforts aimed to activate the institutional role in supporting the initiatives that strive to increase health awareness in society, he added.

The press conference included a presentation on the goals and activities of the campaign, made by Shatha Omar, a nutritionist at the Health Promotion Department. She said that everybody can learn about the objectives of the campaign through the Instagram and Twitter, in addition to exploring the tourist sites in the emirate in addition to accessing awareness information about ways to enhance the body’s immunity, noting that the campaign will witness many awareness activities that will be implemented in a number of heritage and tourist sites, most notably the organization of sports events and challenges in Al Qarayen Walk in Sharjah and health awareness competitions in Mall 06 in Sharjah in addition to participating in the Hamriyah Festival.