Sharjah 24: Sharjah Electricity, Water and Gas Authority (SEWA), in cooperation with the Cultural and Media Centre at the Supreme Council for Family Affairs and Siddiqat Publishing House, launched the first edition of Arabic comics to educate children on methods of rationalising and optimising energy and water consumption, and preserving the environment in the framework of efforts aimed at raising awareness to achieve sustainable development, as part of the 4oth edition of Sharjah International Book Fair (SIBF).
Commenting on this, Engineer Ghada Juma Salem, Director of the Conservation Department at SEWA, explained that the comics are part of the SEWA efforts to educate all segments of the society to be effective conveying awareness messages on the importance of the optimal use of energy and water and developing positive attitudes towards community issues.
Engineer Ghada Juma Salem stressed that SEWA, with the support of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, is looking forward to achieving sustainable development and providing quality services based on a clear strategy and innovative ideas to achieve excellence and leadership.
Engineer Ghada Juma Salem added that the Conservation Department at SEWA has developed the art of communication mechanisms with different age groups to enhance their participation in the environmental protection and instill a culture of rationalising energy and water consumption, especially children and school students, instilling noble values from a young age.
Her Excellency Salha Ghabish, Chairperson of the Cultural and Media Office at the Supreme Council for Family Affairs in Sharjah, owner and head of Saddiqat Publishing House, explained that the first series of children’s comics entitled “Beckman My Friend,” tells a short story about fictional characters, for children. The series gives the necessary information on the importance of rationalising energy consumption, especially during peak times, which contributes to preserving the environment. The comics idea is based on a message to the community to preserve natural resources. The story is a conversation between Obaid, his mother and his friend Saif and the fictional character, Beckman who explains in a very interesting and simple way the importance of rationalisation in two small villages, one of which enjoys electricity and the other has lost electricity sources, whereas he explains the daily difficulty without electricity
Her Excellency Salha Ghabish pointed to the positive interaction with the story by learning the methods of rationalisation, especially during peak times, and getting acquainted with the rationalisation hour initiative organised annually by SEWA on the first of July from 2:30 to 3:30 pm.
Her Excellency Salha Ghabish concluded that many SIBF visitors interacted and bought the series to apply its content.
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