Sharjah Children launches ‘You Are Their True Hero’ campaign

The campaign was launched on October 2021 via social media, introducing the Foundation’s role in raising awareness.

The campaign includes publishing awareness videos emphasising the importance of good role models in the lives of children and promoting positive behaviours covered in four axes: the Environment, the Health, the Heritage, and the Mother.

The campaign started with the "Environment" axis, during which a video was played dealing with the role of the cleaner, presenting him as a real hero, in preserving the cleanliness of the environment and also, educating children about the importance of preserving the environment and how to treat the cleaners.

Aisha Ali Al Kaabi, Acting Director of Sharjah Children, stated that Sharjah Children continues to implement its plans to support the personality of leadership within the child through its various programmes, including the launch of the “You are their true hero campaign” to educate the children and raise their awareness in various aspects of life.