Through its five radio and television channels, the SBA seeks to satisfy the taste of the viewers and listeners and share with them the joy of Eid.
The radio plan includes presenting 20 various special programmes for Eid Al Adha with the aim of introducing non-Muslim residents to the meanings of Eid, how to celebrate it, and the different customs and traditions to mark it from all over the region, in addition to a special programme for Eid broadcast from 12 noon to 4 PM, via Pulse 95 Radio. This programme will monitor the atmosphere of the Eid and receives direct calls from the audience.