SEDD organises specialised workshop on AI and digital media

September 01, 2026 / 4:35 PM

Sharjah 24: The Sharjah Economic Development Department (SEDD), in collaboration with the Shams AI Club of Sharjah Media City (Shams), organised a specialised workshop entitled "Artificial Intelligence and Digital Media." This workshop is part of the department's ongoing efforts to develop the skills of its employees and keep pace with the rapid advancements in artificial intelligence and digital transformation, thereby contributing to enhanced performance efficiency and improved output quality.

Exploring AI applications in digital media

The workshop covered a range of topics related to artificial intelligence applications in digital media, including an introduction to AI concepts and their evolution, linguistic models, AI applications in content creation, media, and digital marketing, command engineering, image and video production, the ethics of AI use, and the skills required to thrive in the future of work. This will enable participants to utilize these technologies more efficiently and effectively in their daily work.

Promoting responsible use of ai technologies

The workshop also focused on raising awareness of the potential offered by artificial intelligence technologies and introducing best practices for utilising them in the workplace. It emphasised the importance of responsible and effective use of these technologies to add value to institutional work and maintain the quality and credibility of content.

Importance of strategic partnerships

For his part, Abdul Aziz Omar Al Midfa, Director of the Government Communication Department, explained that organising this workshop aligns with the department's commitment to investing in human capital and enhancing the readiness of its staff to deal with rapid technological changes. This is in line with the Sharjah government's directives to promote the use of artificial intelligence and support innovation and digital transformation across various sectors.

Al Midfa stressed the importance of strategic partnerships in exchanging knowledge and expertise and providing learning and development opportunities for employees. This fosters an innovative work environment capable of leveraging modern technologies to develop services and improve institutional performance.