Saeed Rashid bin Fadhil Al Ketbi, Director of Al Wusta TV, stated that covering the festival supports the channel's mission to preserve heritage and showcase national identity and community values.

Al Ketbi stated that the festival is one of the most prominent national events celebrating the legacy and story of the date palm, and its inherited cultural and economic value, embodying the symbol of generosity and Emirati identity. Through Al Wusta TV's daily on-the-ground coverage from the heart of the event, the channel committed to conveying this story in a media style that blends tradition and modernity, strengthening the connection of new generations to their rich history."