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Participants presented numerous development ideas and proposals for various aspects of “Our Holiday is Different." These included initiatives to enhance participant benefits, programmes specifically designed for parents in line with the UAE's declaration of 2026 as the "Year of the Family," and the use of artificial intelligence to improve the participant experience and the summer programme overall.
The brainstorming session produced a set of recommendations that will be studied and evaluated in the next phase, with the aim of adopting those that align with the objectives of the summer programme, as defined by SSC.
Ayman Al Amriyeen confirmed that the session is in line with the directives of the club’s board of directors to prepare a summer programme that combines fun and benefit, meets the aspirations of participants and parents, and enhances the club’s community role in serving the people of the region.