SCTDA announces strategic partnership with “Yango” at GITEX 2025

October 15, 2025 / 3:24 PM

Sharjah24: During GITEX Global 2025, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced a strategic partnership with Yango, a leading international technology company, to develop the emirate’s smart tourism ecosystem on Yango Maps. The announcement took place at the Sharjah Government Pavilion, in the presence of Sheikh Saud bin Sultan Al Qasimi, Director General of the Sharjah Digital Office, along with several officials and company representatives.

Pioneering smart tourism development

Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, stated that the new partnership marks a significant advancement in using digital innovation to promote Sharjah’s tourism assets globally. The collaboration will enhance interactive tourism services on Yango Maps, offering users, especially Russian-speaking tourists, detailed information about Sharjah’s landmarks, cultural sites, and attractions.

Partnership to elevate Sharjah’s global visibility

Al Midfa explained that the partnership, initially planned for three years, is the first of its kind in the region and aims to position Sharjah as a leader in smart destination management. The project will make it easier for Yango users to explore Sharjah’s rich tourism offerings, discover hidden gems, and access authentic travel experiences through a digital, multilingual interface.

Strengthening digital tourism infrastructure

The initiative supports Sharjah’s wider digital transformation strategy, aligning with the emirate’s vision to incorporate advanced technologies into public services and the tourism sector. By combining SCTDA’s expertise in destination promotion with Yango’s innovative mapping solutions, the collaboration aims to enhance the overall visitor experience and attract new audiences from international markets.