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Organised by the Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA), the promotion features the participation of more than 1,000 retail outlets, major shopping centers, hotels, and tourist destinations. It is launched in collaboration with SCCI’s Shopping Malls Sector Business Group and in coordination with several relevant government entities in the Emirate.
This year’s edition of Sharjah Summer Promotions promises a wealth of surprises for shoppers and residents, underscoring the Emirate’s growing appeal as a premier global family-friendly summer destination for residents and international visitors alike.
The 60-day campaign offers an exciting lineup of over 75 events, exclusive promotions, and massive discounts of up to 75 percent on a variety of products from top local and international brands. It also features raffles and exceptional prizes worth up to AED 3 million.
This year, Sharjah Summer Promotions is introducing “Shamsa”, a newly launched mascot character designed to enhance the campaign’s appeal to families and children and bring more joy, excitement, and positive energy to Sharjah’s vibrant summer season.
This year’s promotions include a wide array of entertainment and promotional activities across more than 19 summer destinations. Retail outlets and central markets are offering exclusive deals, backed by a robust entertainment schedule and six major raffle draws, starting July 10 and continuing through July 20, 31, August 10, 21, and concluding with the final draw on September 1. The prize pool features gold bars, high-value shopping vouchers, luxury gifts, and instant rewards from participating malls.
His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, stated: "Sharjah Summer Promotions 2025 represents a significant strategic milestone in strengthening Sharjah's position as a comprehensive tourism and commercial destination. Organising this event reflects our ambitious vision to support the retail and tourism sectors by offering an exceptional experience that blends shopping, entertainment, and culture, meeting the aspirations of families and visitors from various age groups and cultural backgrounds."
He added, "We believe that these initiatives are not merely seasonal events but are part of a long-term strategy aimed at solidifying Sharjah's status as a leading destination for tourism and commerce while enhancing the quality of life for both residents and visitors. Through close collaboration with our partners from government and private entities, we strive to make Sharjah Summer Promotions a platform that combines innovation and creativity, contributing to the Emirate's sustainable economic and social vision."
For his part, His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, noted that Sharjah Summer Promotions 2025 reflect the Sharjah Chamber’s commitment to supporting economic activity and boosting the retail and tourism sectors in the Emirate. The campaign delivers a holistic community experience that blends shopping with entertainment in innovative formats aligned with the evolving preferences of families and diverse visitor segments.
He added that the scale and vibrancy of this year’s edition mark a key milestone in advancing Sharjah’s seasonal events and underscore the Chamber’s commitment to enhancing quality of life and reinforcing the Emirate’s position as a premier shopping destination.
Sharjah Summer Promotions 2025 offer a diverse portfolio of seasonal events and summer offerings, ranging from entertainment programmes and educational workshops to summer camps. The schedule also includes weekly children’s workshops and recreational events, in addition to marine activities hosted in the city of Khorfakkan.
These are organised in collaboration with the Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah Art Foundation, Sharjah International Marine Sports Club, and commercial shopping centers.
The programme also encompasses various hotel deals, with over 35 hotel packages provided by 23 hotel establishments. These packages include discounted rates on accommodation, dining, and beverages. Moreover, guests can enjoy complimentary tickets to popular tourist destinations in Sharjah, along with free credit for use at various hotel facilities.
The Organising Committee of “Sharjah Summer Promotions” introduces this year a smart application allowing users to participate in electronic raffle draws. It has also launched a digital platform through the official website, providing real-time access to top offers, daily events, discount campaigns, hotel packages, and direct booking links with participating partners.
Both the application and the website facilitate automatic entry into exclusive prize draws for shoppers and hotel guests upon each registered purchase or booking made via official campaign channels, further enhancing user engagement and incentivising spending throughout the two-month promotional period.
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