Middle East Cosmetics Show debuts with high visitor turnout

Over 200 brands and 5,000 products on display

Organised by Expo Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the event hosted more than 200 local and international brands across a 2,000-square-metre exhibition space. Visitors explored over 5,000 products, including makeup, fragrances, skincare, and organic cosmetics.

A strategic hub for industry networking and innovation

More than just a product showcase, the exhibition positioned itself as a strategic platform for networking and knowledge exchange among manufacturers, distributors, retailers, and e-commerce leaders. Attendees gained insights into emerging trends and innovations in the global cosmetics sector.

Spotlight on the Gulf Region’s growing beauty market

The event underscored the Gulf region’s growing influence in the beauty industry, noting that it represents 86% of the MENA cosmetics market—making it one of the fastest-growing markets globally.

Boosting market reach and sales for exhibitors

The show facilitated direct engagement between exhibitors and industry professionals, helping brands boost market visibility and increase sales. Its interactive format supported both B2B and B2C connections across regional markets.

Comprehensive coverage of beauty industry segments

The exhibition brought together eight core segments of the beauty industry, including skincare and haircare, perfumery and organic products, cosmetic ingredients and raw material suppliers, beauty clinics and wellness centres, and e-commerce platforms,

This holistic approach highlighted the show's strategic role in accelerating growth and innovation in the cosmetics and personal care sectors.

Emirati Cosmetics Entrepreneurs Platform draws attention

Launched by the Sharjah Chamber, the Emirati Cosmetics Entrepreneurs Platform featured six local beauty business owners who showcased innovative product lines. Blending UAE heritage with modern beauty trends, these brands used natural and locally sourced ingredients to create sustainable, culturally resonant products.

Expo Centre Sharjah affirms its leadership

His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, praised the event’s success, noting that it reaffirms the Centre’s strategy to advance specialised trade fairs and strengthen Sharjah’s status as a global exhibition hub.

He emphasised the show’s role in connecting global beauty brands and industry experts, driving business growth and expanding regional market opportunities.

Live demonstrations, workshops, and expert sessions

The event featured over 150 live demos and tutorials by renowned makeup artists, expert-led workshops on skincare, fragrance creation, and brand strategy, and free consultations by beauty professionals for aspiring entrepreneurs and consumers

These sessions enriched the visitor experience while offering valuable educational content and industry insights.

Exclusive discounts and product launches

Attendees benefited from special offers and discounts on premium products, while many top brands used the event to launch new products and unveil cutting-edge innovations in beauty and personal care.