Expo Centre Sharjah to host inaugural Middle East Cosmetics Show

Regional platform with over 200 global and local brands

Organised with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition will serve as a dedicated regional platform, bringing together more than 200 international and local cosmetic brands. The event will welcome industry professionals, distributors, and experts from around the world under one roof.

5,000+ products on display across 4,000 square metres

The exhibition spans 4,000 square metres and showcases over 5,000 products. It offers visitors a unique opportunity to explore the latest trends and innovations in the beauty and personal care market, while also serving as a vital space for networking, knowledge exchange, and business partnership development.

Connecting stakeholders across the industry

This event will provide direct engagement opportunities with top industry specialists, major players, and stakeholders including retailers, salon and spa operators, beauty-focused e-commerce companies, end-consumers, and luxury product enthusiasts. It also highlights and promotes local brands by offering them visibility to a broad and diverse audience, helping them expand their market reach.

Diverse industry segments covered

The show will encompass more than eight core segments within the beauty industry, including cosmetics, skincare, haircare, fragrances, organic beauty products, men’s grooming, cosmetic ingredients manufacturing and supply, as well as specialised e-commerce platforms.

Rich agenda of live demonstrations and workshops

Attendees can look forward to 150 live demonstrations, expert-led educational sessions, hands-on workshops, and tutorials by renowned makeup artists and beauty specialists. The programme also includes professional consultations and exclusive offers from leading beauty brands.

Immersive experience for beauty enthusiasts

The show provides an immersive experience for beauty enthusiasts, allowing them to discover the latest beauty solutions, witness exclusive product launches, shop limited-edition collections, and engage directly with some of the industry's most influential beauty personalities.

Sharjah’s growing role in the global beauty market

His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that the launch of the Middle East Cosmetics Show further solidifies Sharjah’s position in the exhibitions industry. He highlighted that the show not only supports participating brands in achieving their commercial objectives but also enhances access to diverse target markets.

Strategic advantage of Sharjah and the UAE

Al Midfa noted the consistent growth of the beauty and personal care market in the MENA region, with the UAE standing out due to its high purchasing power, diverse and growing consumer base, and business-friendly environment. He also pointed to the strategic advantages offered by Sharjah and the UAE, including advanced distribution networks and robust logistical infrastructure.

Exhibition timings and public access

The Middle East Cosmetics Show will welcome visitors from 2:00 p.m. to 10:30 p.m. on Wednesdays and Thursdays, from 3:00 p.m. to 10:30 p.m. on Fridays, and from 12:00 p.m. to 10:30 p.m. on Saturdays and Sundays.

A launchpad for innovation and market expansion

As a premier trade and consumer event, the show serves as a launchpad for new products, showcases innovative solutions, and enables the formation of strong connections with distributors, retailers, salon operators, and e-commerce companies. It also facilitates direct interaction with a large and diverse consumer base, reinforcing the region’s dynamic presence in the global beauty industry.