Emirates Perfumes and Oud Exhibition closes with record growth

Strong industry support and extended hours

Organised by Expo Centre Sharjah with the backing of the Sharjah Chamber of Commerce and Industry (SCCI), the 10-day exhibition catered to overwhelming public interest. To enhance engagement and accommodate visitor turnout, the event extended its evening hours—providing additional exposure for exhibitors and enriching the visitor experience.

Record-breaking growth and global participation

This year’s edition saw a significant 50% growth in exhibitor participation compared to last year, with over 150 exhibitors representing 500 brands. The exhibition welcomed major fragrance companies from Turkey, China, India, Oman, Qatar, Kuwait, and Saudi Arabia, underscoring its importance as an international hub for the luxury fragrance market.

Sharjah’s role in regional trade highlighted

His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, highlighted the event’s success as a reflection of the trust international businesses place in Sharjah’s trade environment.

“Expo Centre Sharjah continues to act as a global business platform that fosters strategic partnerships and market growth, particularly for SMEs and entrepreneurs in the perfume and oud sector,” Al Midfa stated.

He emphasised the exhibition’s role in promoting economic diversification and sustainable growth, and in facilitating direct interaction between innovators and consumers on a single, dynamic platform.

A showcase of heritage and innovation

The exhibition served as a cultural bridge, bringing together the rich heritage of oriental perfumery with modern innovations. It featured a wide array of oud, incense, aromatic oils, and heritage-inspired fragrances, highlighting the deep cultural roots and evolving trends in the industry.

Supporting Emirati talent through the Emiratis for Oud and Perfumes Platform

A standout feature of the event was the Emiratis for Oud and Perfumes Platform, an initiative by the SCCI aimed at empowering young Emirati entrepreneurs. The platform enabled local talents to present their innovations, connect with consumers, and expand market reach, contributing to the growth of competitive Emirati fragrance brands on a global scale.

Exclusive promotions drive consumer engagement

Visitors enjoyed exclusive promotions and discounts of up to 50% on premium products, including luxury perfumes, rare oud selections, incense, and limited-edition releases. Top Gulf-based perfume houses introduced exclusive collections, further cementing the exhibition’s role as a leading commercial marketplace in the fragrance sector.