SIFF explores the future of Emirati cinema

Talal Al Asmani, Head of Local Content at Image Nation Abu Dhabi, emphasized during the session, held at VOX Cinemas City Centre Al Zahia, that authenticity and content are the essence of filmmaking. He pointed out that the success of any cinematic work begins with an idea capable of attracting audiences and remaining in their minds long after the screening ends. Every story begins with the emotion that gives the film its soul.

Al Asmani pointed out that the pre-visualization and proof-of-concept phase ensures clarity of vision and depth of creativity. He noted that Korean cinema represents a model of authenticity, with filmmakers proud of their heritage and presenting it with confidence and without hesitation. This is what we also strive for, presenting stories rooted in our identity yet capable of reaching the world.

For his part, Syrian director and actor Maher Salibi pointed out that many young filmmakers today focus more on the presentation than the essence of the idea. When I evaluate a film project, I always look for the idea that distinguishes it, because a compelling presentation begins with a strong idea. We must understand our story, our audience, and the emotional honesty behind what we are trying to tell. This is what makes funding agencies and production partners believe in your vision. He emphasized that when a director relies on authenticity and connection to reality, the result is an impactful work.

For her part, Nada Al Luhaidan, Director of Cultural Programs and Projects at the Saudi Film Festival, noted that most film festivals have dedicated funding departments dedicated to supporting filmmakers during the production and post-production stages. Project acceptance always depends on the strength of the pitch, which reflects the director's understanding of their story, audience, and goal. Any support a film receives from production funds is not only financial; it also serves as a testament to trust, a powerful promotional tool, and an indicator of its creative and cultural value.

The session "Emirati Filmmakers: Experiences and Challenges," held at the Sharjah Research, Technology and Innovation Park, reviewed the experiences of a group of directors and the impact of the cultural environment and institutional support on their work. During the session, Fatima Al Shamsi emphasized that the UAE's opportunities have made it an ideal environment for creativity and collaboration, noting that her entry into the world of cinema was motivated by her desire to change the stereotypical image of Arab culture in foreign media.

Director Ali Fouad explained that the lack of films that represent our Emirati culture was a turning point in his life, which prompted him to enter this field to express it and present it in cinematic formats that are appropriate for it. He noted that he faced a challenge in financing and finding suitable characters for his latest film, “Huwa Ya Mal,” in which he was keen to preserve the essence and authenticity of the story, the music, and other elements, out of his belief in the importance of loyalty to local culture and identity