Dr Karan Rojan: Simple language key to public health awareness

September 11, 2025 / 1:45 PM

Sharjah 24: On the sidelines of the second day of International Government Communication Forum (IGCF) 2025, organised by the Sharjah Government Media Bureau (SGMB) on September 10–11 at Expo Centre Sharjah under the theme “Communication for Quality of Life”, Dr Karan Rojan, a medical education author, surgeon with the UK’s NHS, and lecturer at the University of Sunderland, shared his vision for how doctors can more effectively communicate food security and health awareness to the public.

Dr Rojan highlighted the power of digital communication and online platforms in transforming how communities access information on food, nutrition, and healthcare. “Technology gives us a unique opportunity to reach people directly where they are — on their phones, in their homes, in their daily lives,” he said.

He stressed, however, that communication is not only about platforms but also about language and approach. “The most important thing is not to talk down to people,” he explained. “Doctors need to avoid jargon and buzzwords. Instead, we should use very simple, clear language that everyone can understand. This is how we reach large audiences and make the message stick”.

By focusing on clarity, accessibility, and respect, Dr Rojan underlined that doctors can become more effective messengers in raising public awareness around food security and public health. His insights reinforced the wider forum message: that communication is a vital tool for improving quality of life and building healthier, more informed societies.