SCCI highlights Emirati goldsmiths at Japan Jewellery Fair 2025

Showcasing Emirati talent and design innovation

Led by Mona Sultan Al Suwaidi, Director of the Executive Office of SCCI’s Chairman and head of the Emirati Goldsmiths Platform, the delegation included a distinguished group of Emirati designers. Their collections, blending authentic Emirati heritage with modern global trends, attracted strong interest from international visitors and experts, reinforcing the UAE’s growing influence in the jewellery sector.

Business engagement and market exposure

The Chamber’s agenda included B2B meetings with key buyers and distributors, as well as exposure to Japan’s latest consumer and design trends. These interactions boosted commercial partnership opportunities and opened new avenues for trade exchange and national industry development.

Artistic workshops and cultural exchange

As part of the exhibition program, the delegation participated in artistic workshops, including a specialised session on glass painting. These creative engagements contributed to the designers’ growth and professional development.

Leadership remarks on strategic investment

His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, described the Chamber’s participation as a strategic investment in national talent and a new entry point into a key global market. He reaffirmed the Chamber’s role in advancing Sharjah’s and the UAE’s economic diversification and global trade presence.

Dual focus: Commercial promotion and talent development

Mona Sultan Al Suwaidi highlighted the Emirati Goldsmiths Platform’s dual focus on commercial exposure and capacity building. She noted that designers showcased innovative work based on prior experience in major European and Asian jewellery fairs, presenting collections that exemplified the excellence of Emirati craftsmanship.

Field visits to top jewellery institutions

The programme included visits to prestigious institutions such as HIKO MIZUNO College of Jewellery in Tokyo, where delegates explored advanced training programs, and Mikimoto Pearl Island, a leader in cultured pearl production. These visits provided valuable insights into sustainable practices, design innovation, and marketing, while strengthening cultural ties through shared heritage in pearl diving.

This participation highlighted Sharjah’s commitment to nurturing creative industries and affirmed its place as a global hub for Emirati design and craftsmanship.